Engagement: The Secret to a Successful Facebook Fan Page

Living in the era of Social Media it’s natural most companies, professionals, bloggers and internet marketers have a Facebook Fan Page.

But everyone faces the same challenge: When you create a fan page you have no fans… How to you get them? There are several easy things you can do to get fans quickly. One of the most effective ways to do it when you’re starting is using Facebook Ads. If properly used this will get you lots of like from targeted people that really connect with you.

Using ads has a drawback… Although you can get fans for as little as 5 cents it will cost you money. Depending on your budget and business size it may not make sense to spend 5,000 USD$ to get 10,000 fans…

(Next week I’ll write about how to create a successful Facebook Advertising campaign)

I usually use Facebook Advertising to get the first 1,000 to 2,000 fans and that’s it! After that I have to create engagement in the fans so that the content goes viral and with that get a stream of new fans… But how do you do that?

Before tell you how to do it, you must understand the concept of Engagement. A higher engagement means that a higher percentage of fans are participating more frequently by linking, commenting or sharing the content you post on your Fan Page.

Here’s an interesting article written by Mari Smith that I advise you to read: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/

There are dozens of ways to create engagement. Here they are:

Call to Action

One of the best ways to create engagement is telling people to engage. Simply by writing “Like if you…” or “Share this if you agree…” you’ll be enticing people to take action.

Fancy Feast does it all the time with great results:

Fancy Feast Call-to-action

Question

Another great option is to ask questions.Usually closed questions will work better. Asking something like “Do you agree? Yes or No?” will result in more engagement. But opened questions can also result very well, especially in cases where people are really passionate about a niche. Look at how Audi does it…

audi fan page - question to increase engagement

Caption

One way that is not often employed is asking fans to come up with a caption for a photo. This work exceptional well if you choose a catchy photo. See how National Geographic uses this technique to get lots of fans taking action.

NatGeo Caption - Facebook Engagement Example

Photos

Approximately 65 percent of the population are visual learner. This type of learner is best at collecting information with their eyes and usually prefer graphics, illustrations and charts.

Also, most people have their Facebook walls full of new stories. A catchy photo will have a higher change of being noticed and becoming viral.

So, using photos is always better than text.

Fill in the blanks

Another technique is throwing a “Fill in the blanks” post into the your mix. Simply Measured recently presented a case study where they concluded that this type of post generate more comments than any other type of post.

Fill In The Blank JetBlue

In this case study it was concluded that JetBlue averaged 182% more comments with Fill In the Blank on Facebook.

Posting Time

Choosing the right time to post is another option to increasing engagement!

Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has come up with interesting conclusions. Content posted later in the day (eastern time) get more likes and shares. Likes peak around 8PM while shares peak earlier, around 6PM.

See also: http://mashable.com/2012/05/09/best-time-to-post-on-facebook/

And that’s all for today… Hope you’ve found it useful :)

by Joao Zorro

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